(CNN) – It’s hailed as the super bowl of online shopping. Monday is Amazon Prime day…and so is Tuesday.
The fifth annual Amazon Prime day will run a full two days this year.
Amazon says it will launch new deals as frequently as every five minutes.
The company’s global sales for the 48-hour prime day are estimated to hit $5.8 billion dollars.
Amazon is facing increased competition.
More than 250 retailers are planning deals, aiming to benefit from a halo effect of Prime day.