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Prominent college coaches hit links to kick off Peach Jam week

NORTH AUGUSTA, S.C. (WJBF) - College basketball coaches from all over the country are in North Augusta this week for the 23rd annual Nike Peach Jam, which tipped off Wednesday night at the Riverview Park Activities Center.

Prior to the tournament, some of the most prominent coaches participated in the annual Nation of Coaches Celebrity Golf Classic at The River Golf Club.

South Carolina's Frank Martin, North Carolina's Roy Williams, Auburn's Bruce Pearl, Wichita State's Gregg Marshall and Tubby Smith, who is entering his first season at High Point University, were among the coaches in attendance.

"I've never been here [and not enjoyed] myself," Williams said. "I've been fortunate to play Augusta National a couple times and some of those holes I maybe [didn't] enjoy myself, but the people here, for the 25 years I've been coming, have always treated us very [nicely]."

"I get to bring my kids with me, and they come in and sit there and watch all these kids play," Martin said. "It makes them understand how important basketball is in this community. Not just here, but in our state, so it's a whole lot of fun, and I'm excited we get to host this every single year."

The five-day tournament culminates with the the championship game Sunday at 2:00 p.m. The daily scheduled can be found here.

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