From awarding victory turkey legs to the star players to being the voice on the NFL’s biggest Thanksgiving Day games for years, John Madden was synonymous with the holiday he so adored.

The NFL is making that a lasting tribute by honoring the late broadcaster by launching the “John Madden Thanksgiving Celebration” to begin on the first Thanksgiving following his death last December.

The league plans for the Thanksgiving tribute to Madden to be an annual event starting Nov. 24, when there will be special segments on all three broadcasts by CBS, Fox and NBC dedicated to Madden.