Peach Jam basketball tournament boosts local economy

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NORTH AUGUSTA, S.C. – The Nike Peach Jam Basketball Tournament is set to kick off Wednesday. It’s a chance for the nation’s best high school players to showcase their skills and prove to top college basketball programs that they belong at the next level.

The Augusta Convention and Visitors Bureau expects more than 7500 people to attend the tournament and that means a new influx of revenue for the area’s businesses. For the next five days high school coaches and players will dazzle visitors with top tier talent, but local businesses are set to score big as well.

Peach Jam is estimated to reel in more than 5 million dollars in economic impact to the area with a thousand nights booked at local hotels.

Stacie Adkins, the CEO of the Augusta Sports Council says, “They’re eating in restaurants, staying in our hotels. Something else that’s important about this tournament is it’s not just Augusta that’s benefitting from this. They are in Richmond County hotels, Aiken county hotels, Columbia County hotels. So everyone benefits from this tournament coming to town.”

Day tickets to Peach Jam are $5 and the tournament will run Wednesday through Sunday at the Riverview Park Activities Center in North Augusta.

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