How Much Augusta University’s Name Change Has Cost So Far


Augusta, GA (WJBF) — Augusta University has spent thousands of dollars on the study, design, and development of the new logo and brand, so far.

The name change from Augusta State University to Georgia Health Sciences University to Georgia Regents University cost more than $3.8 million.

Across campus, as the swag swap continues, the excitement for the new name is going up.

“I think it’s going to help the community and it also represents it, because it finally has the name of the city that we’re in. I like it,” freshman Tamara Drumgoole said.

“I like the new symbol we’ve got going on. I heard we are supposed to be building something on campus for it. I think it’s pretty nice,” sophomore Xavier Fennell said.

Students seem to be glad that GRU is gone for good.

“It didn’t really hold a meaning to me. Nobody knew where it was. Everybody was all like, where are you going to play ball at? Georgia Regents University. Where is that? Augusta, so it’s pretty exciting to have Augusta back in the name,” junior Erin Rozier said.

But with new gear and signs, comes cost.

The local advertising agency, Wier/Stewart, came up with the new logos and brand.

We looked at invoices going as far back as September and found that this brand roll-out has cost Augusta University $151,591.15 so far, with $60,000 going to to Wier/Stewart for the brand development, $18,644 for the new basketball court, and more than $68,000 on merchandise like the giveaway t-shirts and accessories.

Despite the fact that another name change costs money, students don’t seem worried.

“I hope this one is the last one and I think it’s a great one, so I don’t have any concerns,” senior Rachel Latremouille said.

“I just want to be a part of it, so it doesn’t really phase me. I actually haven’t really thought about it too much, but I think it’s going to be a good change for sure,” Senior Paige Deschaine said.

“I mean, they are going to be spending a lot of money on this new change and I’m pretty sure it will affect some places, like maybe taking away from here to go here, but I mean, I’m pretty sure it will all weigh itself out in the end. It will all balance out,” Fennell said.

“No. I get HOPE, so it’s fine with me. Whatever,” Rozier said.

School officials say they still don’t know how much this full name change will cost.

Several local groups are trying to raise funds for the changes.

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