Amazon entering the real estate business

Business & Consumer

(CNN) – Amazon stepping into the real estate business.

The online retail giant is joining forces with brokerage company, Realogy Holdings, in a program called “Turn Key.”

Realogy is behind several mega brands like Coldwell Banker, Century 2 and Sotheby’s International Realty.

The 2 companies say Turn Key will connect home buyers to agent in their area.

Once a buyer closes on a home, Amazon promises to help them move in.

The retailer says it will give buyers up to $5,000 in smart home devices and free services like unpacking help, cleaning, furniture assembly and smart home setup.

It is available in 15 major cities.

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