AUGUSTA — Georgia Regents Health is now Augusta University Health.
With the new name and logo, comes a new campaign.
“There’s been a lot of attention on the mark and what does the logo look like? That’s a representation of the brand, but what the brand is really about is our people and our contributions that they make, their passion, their dedication, and what they do for the community,” Vice President of Communications and Marketing Jack Evans said.
Hundreds of employees showed up at Thursday’s unveiling to get a look at the new campaign and to get some new Augusta University gear.
“People are very excited. They love to work here. They love to be here. They love what they do,” Chief Operating Officer of Physicians Practice Group Amanda Hopkins Tirrell said.
That’s exactly what AU Health’s new brand campaign is all about, “advancing the power of you.”
“My favorite part is how we are showing the power of you. The power of our staff, our employees, our physicians, our nurses, our caregivers, our support staff,” Tirrell said.
Like Augusta University’s new campaign, the marketing team listened to patients and doctors to get a better understanding of how the school and health system unite the community.
“We’re an institution of higher education. We train the best and the brightest to take care of the patients and families that we serve each and every day. And that should come through very clearly in the new campaign that we have for AU Health,” Tirrell said.
As for new signs for the hospitals, health system officials say they will be replaced as efficiently as possible.
“There are going to be a lot of things that need to be changed, but we can’t do it all at once, so it will be a while before we have signage. It will probably be mid to late Summer,” Evans said.
Augusta University Health will premiere its first TV commercial during Super Bowl 50.
Hospital officials say we’ll see more commercials over the next year.