AUGUSTA, Ga. (WJBF) – A new event called XPR Augusta is coming to the CSRA during next year’s Masters Week.
It’ll feature daytime festivals and VIP concerts at Lake Olmstead Stadium.
The headliners will be country music stars Blake Shelton and Tim McGraw.
The event will feature live music, food, craft beverages, games, retail pop-up shops and more.
XPR Augusta is in partnership with C4 Live Entertainment and the Augusta Economic Development Authority.
Ticket sales will benefit five local non-profit organizations including, the Augusta Mini Theatre, Inc., Golden Harvest Food Bank, James Brown Academy of Musik Pupils, Jessye Norman School of the Arts, and the Savannah Riverkeeper.
NewsChannel 6 got at look at what the plan is for the new Lake Olmstead Stadium.
“I think this brand new Lake Olmstead people are going to have an experience that they haven’t had before. That’s something that C4 Live prides itself on and XPR Augusta will have. It’s XPR because it’s experience. That’s what we work on. We work on how you interact with the stadium that we’re doing, how you interact with the crowd around you and how you interact with the artists that we have on stage. So, that experience as a whole is something that we’re looking very forward to,” said Greg Costello, Managing Partner of C4 Live.