Adult Obesity: Who's to Blame? - WJBF-TV ABC 6 Augusta-Aiken

Adult Obesity: Who's to Blame?

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"Just came in - heart attack..."

Overweight... and nearly dead...this shocking anti-obesity campaign chronicling a fictional 300 pound man's life in reverse

imagining each ice cream...soda...fast food binge...and video game marathon...all the way back to his *childhood*.

"Can I get a... yeah... deep dish... You have to make a change..."

the sobering images -- are *exactly* what doctors at children's healthcare of Atlanta want the public to see their 2012 ad -- resurfacing this week... now going viral.

"We’re hoping that parents take away that they have the ability to impact their child's future and their child's health."

While some parents are finding campaign effective...

"I think it will have an impact. I think it’s a little shocking and scary and sad all at the same time

"If you see something that is a little bit disturbing you might remember it when you're at the store...

...there's also backlash

"I still can't believe you give this child french fries. I know... but it's the only thing that will make him stop!"

One person writing online - the video "puts way too much blame on everyone else and takes the blame off the supposed victim." another adding -- "neither fat-shaming nor scare tactics work."

"Though this is alarming and hard for parents to hear this, they need to hear it, because they need to realize all the things that they're doing wrong. Unintentionally but still wrong."

"The first step to actually making change is actually considering change, and that's what we were trying to start with this video"

The video's creators say people also need to take responsibility for their choices but hope this message will help break dangerous habits before they begin.

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