Photo of parking signs near the Augusta National Golf Club
Augusta, GA -
Free parking is a perk patrons can take advantage of when they come to the Augusta National Golf Club for the Masters.
In the past year, officials have expanded the parking, making it hard for property owners to bring in the bucks.
There are more than 8,500 free parking spaces available on Berckmans Road for patrons coming to the course. This number is not appealing for those trying to bring in business on Washington Road. Property owners say they had to drop their prices, and up the perks to get more cars in their lots.
Parking signs are visible all along Washington Road. Dozens of people trying to bring in customers to their lots near Augusta National Golf Club.
Jessica Beasley has been flagging cars down all morning to get the attention of patrons. So far, she says this week has been slow. “We ended up sitting outside in the rain for several hours waiting for as many people as we could get. We got four, but we still stuck it out,” said Beasley.
Monday was a complete wash for Beasley, and Tuesday, she only filled up half of the 60-spot lot.
“We originally started with $20, and then we went down to $10, once we found out they were doing free parking, just for a little bit more of a convenience for everyone,” said Beasley.
C.J. also lowered his parking prices to $10. “We started off at $20 a few years ago, and then we dropped the price down when we had more free parking, so supply and demand I guess,” said C.J.
He said regulars come to his lot every year, but filling up the spaces quick and early is history. “I would say, maybe it’s dropped down about 20 percent since the salad days, when we would get 20 bucks a car, and fill up at 7 a.m.,” said C.J.
Free drinks and shuttle services help lure more customers in, but these owners can’t compete with free.