Washington, DC -
In a competitive marketplace you have to get creative or cute.
Many new apartment complexes in Washington, DC provide courtyards or dog parks, but one complex is going even further. You get a communal dog with your lease. Stephen Tschida tells us how it works.
Condos and apartment are going up across the district. So many new units hitting the market developers are going to new lengths to attract prospective tenants.
Emmy here is among the lures.
Holli Beckman is with W.C. Smith Vice President Leasing Operations: "I was sitting at a cafe one day and I just saw a puppy walking by and it was a bull dog and everyone ran across the street and had to pet this dog."
Holli put her eureka moment to work. She brought in Emmy to bring in new tenants.
Hayly Bangley is one of them: "Like a community mascot! I could get down with that, I think it's a good idea."
Until her new home "2 M Street" is ready, she spends her days at the developer's office, socializing.
Doug Crawford is the manager of "2 M Street" and Emmy will live with him there full time. He's also gauging prospective tenants reaction to Emmy.
"Extremely positive, it's been a huge success."
Emmy will be available for play and romps in an interior dog park. She wont be allowed to leave to building with a tenant.
"It's not like she can be checked out like a book and taken away and not come back."
Since this building is going to be pet-friendly, another benefit of having Emmy here is giving people who are considering a pet a chance to try it out see if they like it.
"They'll get an opportunity to interact and play and see if it is something that is a good fit for them."
So far, the only down side of the idea of having a shared dog at the apartment complex, is Emmy's leaving her friends at the office.