The ad slogan "Got Milk?" is no longer. The slogan was created for the California Milk Processor board back in 1993. Then it was picked up by the Milk Processor Education Program a couple years later.
The new campaign "Milk Life" puts the emphasis on the nutritional benefits of milk, in particular its protein content.
Milk sales are down as consumers opt for other options besides cereal. Competition from soy and almond "milk" has also make an impact on milk sales.
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