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Shame APP

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A new weight loss app is helping people lose weight with some tough love.

ABC's Abbie Boudreau has the details on the new APP designed to shame you into shedding the pounds.

It's that terrifying moment of truth.

Stepping on the scale realizing that voice in your head... "Greetings, chubby human" ... is real!!

Meet Carrot Fit.  

What some are calling a fat-shaming app that's supposed to help you lose weight using insults as "motivation."

It's the latest member of the booming fitness-tech family. Carrot Fit measures BMI and weight fluctuations. But if you pack on the pounds - you'll pay for it!

"I think having a tough love approach that's sort of sarcastic and sassy- I think people really respond to that."

"Wow, it called me a meatbag!"

Clearly, celebrity trainer Harley Pasternak is not a fan!

"It's annoying I think it's everything we already have too much of we have too many reality shows on tv of people yelling and screaming and yelling at us to lose weight."

But if you don't mind being threatenedand ridicule, Carrot Fit - may just be the perfect fit.

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