In NASCAR there is news that Austin Dillon, grandson of car owner Richard Childress, will race full-time in the NASCAR Sprint Cup Series with the iconic number 3 on his car.
It's the first time since Earnhardt was killed in 2001 that someone will use his number.
Dillon, whose grandfather was the car owner of the late Dale Earnhardt Sr., posted a photo of two #3 cars on his Facebook page around 12:15 pm on Wednesday.
The post generated about 100 comments -- some good and some bad -- in just 10 minutes.
Sponsors on the car include Dow Chemical and General Mills with Cheerios, the Richard Childress Racing (RCR) Facebook page confirmed.
"My grandfather and everyone at RCR have done a great job of not pushing me too quickly into the NASCAR Sprint Cup Series," Dillon said in a statement on the RCR website.
"I feel like I've been able to spend adequate time in the NASCAR Camping World Truck Series and the NASCAR Nationwide Series preparing for this next step in my career. I am thrilled to be making this move ... with some long-time partners who have supported me and RCR throughout my career. I am truly grateful and looking forward to this opportunity."