12-year-old girl featured in tampon commercial sparks debate - WJBF-TV ABC 6 Augusta-Aiken News, Weather, Sports

12-year-old girl featured in tampon commercial sparks debate

Posted: Updated:
The two minute commercial shows a young girl at camp who gets her "red badge of courage." The two minute commercial shows a young girl at camp who gets her "red badge of courage."

A new tampon ad featuring a 12-year-old girl is creating a discussion among parents and women.

The new video advertisement is for a company called "Hello Flo." While the ad is geared toward all women, it is focused on girls who are about to get their period and who have recently gotten their first period.

The two minute commercial shows a young girl at camp who gets her "red badge of courage." The young girl takes charge, helping other girls learn about their periods. In the ad the girl refers to herself as the "camp gyno," telling other girls "this is life now."

The commercial is a deviation from typical marketing, which feature woman in their 20's and 30's.

Most tampon ads stay away from showing the product, while the Hello Flo one shows the girl holding it by the string while inside her camp cabin.

Since being posted online on July 28, it has been viewed more than 3.5 million times.

Reaction to the ad has sparked discussion over the message the ad is trying to send.

  • Trending StoriesTrending StoriesMore>>

  • Teen mom charged after baby found buried at Louisburg home

    Teen mom charged after baby found buried at Louisburg home

    Tuesday, July 22 2014 11:44 PM EDT2014-07-23 03:44:25 GMT
    Ashley Reed, 16, of Louisburg is charged with concealing a death after her infant was found buried beside her house.
    Ashley Reed, 16, of Louisburg is charged with concealing a death after her infant was found buried beside her house.
  • Largest companies by revenue in each state

    Largest companies by revenue in each state

    Thursday, July 10 2014 8:01 PM EDT2014-07-11 00:01:10 GMT
    Broadview Networks recently decided to find out the biggest -- by revenue -- company in each state in the US.The company used the Fortune 500 list to start with, but needed data by state, so it turned to Hoover's.With data from that company, they were able to search through each state's list of companies and then find the largest -- by revenue.Just flip through the list above and see who is the biggest in each state, what town they are based and their revenue.
    Broadview Networks recently decided to find out the biggest -- by revenue -- company in each state in the US.The company used the Fortune 500 list to start with, but needed data by state, so it turned to Hoover's.With data from that company, they were able to search through each state's list of companies and then find the largest -- by revenue.Just flip through the list above and see who is the biggest in each state, what town they are based and their revenue.
  • Couple arrested for having sex on Cortez Beach in front of beachgoers

    Couple arrested for having sex on Cortez Beach in front of beachgoers

    Tuesday, July 22 2014 1:08 PM EDT2014-07-22 17:08:35 GMT
    Bradenton Beach police officers were dispatched to Cortez Beach after a few people called 911 and complained about a couple having sex publicly, right next to a little girl on the beach.
    Bradenton Beach police officers were dispatched to Cortez Beach after a few people called 911 and complained about a couple having sex publicly, right next to a little girl on the beach.
Powered by WorldNow

1336 Augusta West Parkway
Augusta, GA 30909

Telephone: 706.722.6664
Email: talkback6@wjbf.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.