OK...It seems TV has gone to the dogs. Literally.
There's soon to be a new television channel for 78 million potential viewers -- who were previously ignored.
That's because it is strictly for the dogs
Dog T-V launches August 1st. But will your pups pay attention?
Dan Harris has more...
For anyone who's ever seen their dog freak out about stuff on the t-v screen ... the idea may have appeal.
"Dog TV," the first 24-hour cable channel for canines.
It's designed to alternately relax and stimulate your dog while you're out.. to reduce separation anxiety and improve behavior.
"We might color the red just a little bit red because the dogs don't see it so well. This hasn't just been put together, this has been really well thought out and well designed"
But can dogs really see what's on t-v?
Experts disagree on this issue... although the answer seems to be "yes" judging by YouTube... where there is a strange abundance of dogs enjoying "law and order"... and where we found this husky clearly displeased when his TV time is cut off...and also this bulldog who I would love to hang out with.
So... does Dog TV work? We conducted a mini focus group in my office with Italian Greyhounds Joey and Molly who honestly seem more interested in our cameras than anything else
Veterinarian Ann Hohenhaus popped by to make an important point: while DogTV may work for some pets...you do have to play with them when you come home.
"So I don't think just having the TV on is the entire solution to the whole problem"
However, she admits, if you have a hyperactive canine, Dog TV could be worth the price... if it gets your dog to stop gnawing the furniture... and just... for a few moments, at least... do this.
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