Food Companies may be responding to the adage that people eat with their eyes.
Dietitians say many brands have the same preservative, but entice eaters by packaging the product to appear healthier.
Johanna Dunstan, Clinical Nutrition Manger at Doctors Hospital says, "Anybody that's trying to sell a product is trying to make their product seem more attractive."
For example, companies may place the word pure on their product, or make the snack seem healthier by baking it. In reality, it may have the same amount of sugar, salt and added chemicals as other snacks. Clinical Nutrition Mangers say another thing to look out for are the cool trends, like Coconut Water.
"You might have juices that say natural they're still from concentrate, so they're still reintroduces beverages," says Dunstan.
Dietitians say the main thing to check while shopping is packaged meat. Manufactures may make it to appear healthy, in reality it's not.
Courtney Elledge reporting,"I went to a local grocery store to see if that's true. I went to the meat aisle, checked the labels, and found that a certain brand has three different chemicals that you could be consuming. One is sodium nitrate, sodium absorbent and caramel color. If you didn't check out these brands you would think it was healthy, but if you do a little homework it can go a long way."
Dietitians say checking labels are extremely important for those who may have food allergies or diabetes. One dad learned this the hard way with his toddler who has extreme food allergies. He learned foods that appear healthy may not be. He says it's simply a public relations stunt.
Cosmetic touch-ups may look and smell nice, but they have no real nutritional value. That's why dietitians say you should to try to prepare meals yourself, this way you'll know exactly what's in them.