While customers should receive good service no matter the medium they use to complain, more and more people are using social media to vent their gripes about bad customer service. Twitter and Facebook are becoming popular forums for consumers who want their voices heard. And in this social media driven world they want an answer fast.
The average American now spends six to eight hours a day on social media and businesses are monitoring and listening.
Brighthouse spokesperson Joe Durkin says "we have six employees dedicated full time to being out there in the social spectrum just looking for those mentions."
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